Toys change the rules of the game

SYNOPSIS:

Today, more than ever, consumers are looking for toys for every age and all purposes, from the most traditional to the most innovative, and above all they want a constantly renewed choice, in tune with current trends. Ever more different, ever more surprising, always more to put it simply…

Toys are a trip down memory lane. Crucial to cognitive developmentand social interaction, toys also reflect the evolution of our society. Over the years, they have become the outcome of complex processes with consequences for our heritage, our economy and our environment. More than ever, they are at the heart of clashing realities: tradition versus globalization, relocalization versus production costs, producing without polluting, sustainable or disposable, reusable but not recyclable. It is these dualities that we are going to explore in this films.

INFO:

Theme: Society
Format: 52′
Original title: Toys change the rules
of the game
Director: Lucile Morin & Jean-Christophe Chatton
Streamer: France 5
Language: FR
Year of production: 2024
Produced by: Les beaux Docs & 13 PRODS