Inside Coca Cola (In Production)

SYNOPSIS:

How did an American soda win the hearts of a culture so different from its own? This story goes far beyond a simple product launch or conventional corporate expansion. It is a vibrant exploration of the encounter between global ambition and deep-rooted local traditions, tracing the unexpected journey of a global brand that became woven into the fabric of everyday life.

Tracing the company’s arrival and its difficult early years, the film explores the key historical and cultural moments that ultimately shaped its place in local life. Through rare archival footage and compelling accounts, we uncover the powerful human stories behind the brand’s success — from the local workers who helped build its legacy to the families who welcomed it to their dinner tables.

The documentary reveals how Coca-Cola became more than just a soft drink. Through a unique process of cultural adaptation, a global brand took on a distinctly local identity, becoming deeply embedded in the lives of the people who embraced it. It’s a sparkling love story between global vision and local culture — a cinematic journey exploring how a foreign flavour became a symbol of shared moments and community pride.

INFO:

Theme: Immersion, Lifestyle
Format: 70′
Original title: Inside Coca-Cola
Director: Faustine Zanetta-Monti
Broadcaster: RMC Story
Language:  FR
Year of Production: 2027
Produced By: Seventine